Hero

Italy's rural public spaces are often undervalued or underutilized.

let's try to re-evaluate them ?!?
Rural Pop-up is a service that advertises and manages reservations of public spaces (halls, squares, deconsecrated churches, multipurpose rooms, parks, sports fields, temporary housing, etc.), without fixed costs, for small Italian municipalities (under 15,000 inhabitants). We start in 2024 from 206 Piedmontese realities between Monferrato, Roero and Langhe.
By December 2025, we would like to be an autonomous reality and become a new rural digital workplace for 👧🏼 girls and 👦🏽 boys for the least rural segment in the province (18-35).

What do we do?

After a few years of rural life and month of investigation and planning (northwest Italy), we found a little 💰 untapped treasure (under our noses and) in provinces all over Italy: public spaces in small municipalities. Halls, squares, facilities, sports fields, parks, and more, please!

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We help small municipalities, free of charge, to enhance public spaces. If needed, we also help mobilize personnel and/or services related to these.

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We report small businesses closing, seeking support and/or new generational replacement energy.

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We help find and manage reservations of spaces. From convention to fee, cleaning, opening and closing.

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We raise awareness among citizens, private entities, associations and businesses about the importance of preservation of decaying public assets.

With no fixed fee, we advertise and manage public space reservations for small municipalities.

🤔 How does it work?

Halls, squares, facilities, sports fields, parks and more, please! 😂 To activate all these little untapped treasures (under our noses and) in provinces all over italy, we thought of 3 steps:

INSPECTION AND INTERVIEW

We come to visit you,
in your town.

We make an inspection with the mayor or a municipal appointee and collect info and photos of municipal spaces.

📷 say "cheeeeeeese"

PUBLICATION & ADVERTISING (2024)

From October 2024,
we begin.

Once we acquire information about your country we activate (even multiple) reservation channels in addition to rural pop-up and Google Maps.

😌 we do everything

RESERVATION MANAGEMENT

Management?
Full as well.

We manage booking, payment, deposit and "customer relationship." We can also do more, with extra contracts.

😌 we really do everything

From the "Hall of Mayors" to the Multipurpose Hall, from the Sports Field to the new parking lot (the one near the cemetery).

Frequently Asked Questions (F.A.Q.)

Is the service really FREE?
Yesss! 100% Free. We will come, interview, catalog the spaces and take photos.

From October 2024, for each successful booking we will ask for extra from the tenant, to support the service. The municipality only has to dedicate about 2 hours to us and will never pay for the service, nor a fixed fee.

This first visit and our initial effort, are sponsored by the 🇮🇹 Italian government, with the PNRR call for proposals that we won in June 2024 (💰 64,398.80 euros total, of which 24,000 are for material collection).
What Public Spaces?
Everything is possible and everything will be regulated!

Certain public spaces owned by the municipality are suitable for the community:private individuals, companies and associations.
In particular, our project is space-saving for:
  1. Medium-Large Events (for sports activities, concerts, retreats/business activities, etc.)
    Various halls and lounges, squares, parks and panoramic points of interest.
  2. Medium and Small Events (for rides, creative activities, shows, festivals, etc.)
    Various shops and lounges, gardens, offices, towns and picnic areas.
  3. Hospitality Accommodation, hostels, hotels, campsites and picnic / equipped areas.
  4. Food and drinks bars, restaurants, old towns, game rooms, etc.
  5. Sport sports camps, equipped sports areas, MTB trails, special rides,
  6. Children swimming pools, adventure parks, slide parks, game parks, green spaces
  7. Crafts (also digital) laboratories, boathouses, palaces, huts, exhibition centers, etc.
  8. Remote work offices, meeting rooms, coworking spaces, etc.
...and we'll also collect and mark:
  1. Historic spaces in decadence castles, churches and places that require public participation and awareness.
  2. Small Activities in the closing phase with the consequence risk of loss of local services.
I don't trust it!
...and do well!

We know that there is and that nothing hurts: unpleasant events caused by alcohol abuse, rotten glass and doors, the " things that get lost" or even just the annoyance of silence in the small country.

We have not thrown away the magic wand and we are not private investigators, but -at any time- we will contact the municipality to confirm the rules and use of the spaces .

In short, we try to distribute responsibility to those who have to take it, and always have a convention that regulates the agreements between the landlord and the tenant: everything black over white!
How do you support yourselves?
From October 2024, for each successful reservation we ask an additional fee from the tenant to maintain the service.

The first visit and our initial effort, sponsored by the 🇮🇹 Italian government, is the PNRR band that we will win by June 2024 (💰 64,398.80 euros in total, of which 24,000 are destined to collect the material ). By 2025, we hope to be economically autonomous!

The town must only devote about two hours and will not pay more for the service, not a fixed amount.
Can I get more info?
We were hoping someone would ask, because we wanted to brag about something:

We believe in transparency, because we use public funding and we will help manage state-owned spaces. You can "spy" inside the documents we use, where we jot down all the things, even more technical, regarding the project.