Italy's rural public spaces are often undervalued or underutilized.
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Do you have a cultural project?
The municipality could facilitate social and cultural activities or initiatives!
What do you need to do?
- Fill out the form 👇 and describe your idea!
- By sending a message or booking a visit, your idea will be attached to all future requests related to spaces or municipalities.
What is Rural Pop-up?
Rural Pop-up is a service that advertises and manages public space reservations, with no fixed costs, for small Italian municipalities. We start with more than 200 realities in Piedmont between Monferrato, Roero and Langhe. In 2024 the project won a PNRR funding call. By December 2025, we would like to become an autonomous reality and create a new rural digital workplace for the least in the province (18-35 years old).
We help small municipalities, free of charge, to enhance public spaces. Where necessary, we help mobilize local staff and/or services.
We point out small businesses that are closing, (critical to keeping an area alive) looking for support, with the goal of giving new energy (and generational turnover).
We support the search for spaces, assess their availability and manage the booking. For each successful booking, we charge a small percentage
We raise awareness among citizens, private entities, associations and businesses about the importance of preservation of decaying public assets.
