What we do

We bring public spaces
and people together.

Rural Pop-Up is a rental mediation service for public spaces in small Italian municipalities.

For municipalitiesWe give under-used spaces visibility and follow every request through to the rental agreement.
For people looking for a spaceFind authentic places for events, workshops and retreats, with a single point of contact who mediates with the municipality.

A festival in the square in front of the castle

Services

What we can do for you.

Rental mediation is at the core. Around it, the tools that make it simple for municipalities and organisers.

For everyone
Rental mediation
We receive requests, check they are feasible and guide municipality and tenant to the agreement. No commission: whoever books pays with PagoPA and the money goes straight into the municipality's treasury.
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For municipalities
Listing, photos and copy
~~Site visit~~ Digital onboarding, photos and a description in Italian and English: every municipal space gets its own page, ready to be found.
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For seekers
One request, several spaces
Pin the spaces you like, even in different municipalities, and send a single request for all of them.
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For seekers
Events, retreats and projects
Civil weddings, workshops, film sets, company retreats: we help you find the right space and work out with the municipality what is possible.
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For everyone
Dance festivals: rules, manual and calculator
A free manual and a calculator to understand which permits, documents and professionals your festival needs.
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For seekers
Local services and points of interest
For every space we show what is around: groceries, transport, lodging, health and leisure.
For municipalities
Smart spaces and 24/7 access
Controlled access with smart cards or an app, plus automation systems for halls and public spaces.
For municipalities
Tailored digital work, with welance
Websites, citizen-reporting apps, cloud archives and digitisation of libraries and cultural centres.

Who is behind it

Rural Pop-Up is a welance project.

Rural Pop-Up is run by welance Ventures Italia S.R.L., the Italian branch of welance in Lequio Berria, in the Langhe hills. welance is a collective of independent professionals who have worked at the intersection of research, business and technology for almost 20 years, with decentralised teams in Italy, Germany, Brazil and around the world.

It is the same team that designed, built and runs this platform. If your municipality, association or company has a digital project, we can work on it together.

Discover welance.com

What welance does