For Italian municipalities
Reactivate a space,
without paying any fee.
We publish your municipality's underused space in our network, handle requests, and mediate the agreement. You pay nothing: we charge a small percentage only on successful bookings.
See plansA municipal hall before and after activation · Drag the slider
Funded by Italy's PNRR · 🇮🇹 Italian Government · Next Generation EU
How it works
Three steps, one mediator.
With no fixed fee, we advertise and manage public space reservations for small municipalities in provinces all over italy. We do everything, it only takes 3 steps:

INSPECTION AND INTERVIEW
We come to visit you,
in your town.
We make an inspection with mayor and/or municipal appointee, collect photos and information of municipal spaces

PROMOTION & OUTREACH
Publication and Advertising
In addition to Rural Pop-up, we can enable other booking channels (e.g., Google Maps, Booking, etc.). Choose and integrate the platforms that best enhance your spaces.

RESERVATION MANAGEMENT
Management?
Full as well.
We take care of reservations, payments, deposits and customer management. And if needed, we offer extra tailor-made services.
We take care of everything from booking to payment (and no monthly fee)
Rural Pop-up has thought of just about everything. A free reservation management system that involves 4 simple steps:
Book Visit In Person or Online
Event analysis and planning
Confirmation of the municipality and signing of agreement
Payment
How come we do not charge a monthly fee?
Rural Pop-up charges a small fee for each successful reservation, directly from the tenant.

Three good reasons
Why it pays off for your town.
Zero fixed fee
You pay nothing to be in the network. We charge a percentage only on successful bookings.
Professional visibility
High-resolution photos, bilingual descriptions, integration with Google Maps and external booking channels.
Delegated management
We handle requests, payments, deposits and client contact. You only sign the agreement.
A story, not a promise
Sala Belvedere, Vezza d'Alba: already in use. Now by many more people.
The most-booked space in our first months. The hall was already known in the village, but since being online it's used by many more — including people from outside, with ideas that wouldn't have arrived before: private celebrations, cultural gatherings, activations that diversified the calendar. The audience widened — and now we know it's there. A real public we can also engage to reactivate other rural places.

The insight
Visibility doesn't only bring bookings: it brings diverse uses, ideas, and an audience we can also carry to other places.
The hall was already there. The extra people, ideas and energy came when the space got a place to exist online — including beyond the village.
Activation plans (MePA)
Add your space.
ZERO monthly fee.
Choose the activation plan that fits your municipality. Continue with no monthly fees.
Rural DIGITAL 5️⃣
450€
The essential plan: 100% digital, managed remotely. For municipalities already comfortable working at a distance.
- 5 Location Incluse
- 50€ per Location aggiuntiva
- 1 pagina comune
- Gestione Prenotazioni senza canone fisso
- ⚠️ Procedura 100% REMOTA
Rural BASE 5️⃣
850€
We come to your town, interview the mayor, collect photos and bilingual content.
- 5 Location Incluse
- 85€ per Location aggiuntiva
- 1 pagina comune
- Gestione Prenotazioni senza canone fisso
- Visita in Comune
- intervista sindaco/personal
- foto (alta risoluzione) con cellulare
- Testi in italiano/inglese
Rural PRO 🔟
1850€
Recommended: high-resolution photos, drone video, 10 spaces included, one premium year with no commissions.
- Rural BASE +
- HD post-produzione (foto check)
- HD video (anche con drone)
- 1 anno "premium pop-up" – (ZERO commissioni)
Rural BOOKING
3500€
A dedicated mini-site (yourtown.rural-pop-up.com) with advanced search and all your spaces presented as a catalogue.
TuoComune.rural-pop-up.com
- Rural PRO +
- Presenta tutti gli spazi del tuo comune in un unico sito, con ricerca avanzata interamente dedicata ai tuoi spazi comunali.
⚠️ MePA temporarily unavailable.
Contact us to activate your municipality.
Booking System
Automatic bookings with PagoPA.
We're building a booking system with automatic payments through PagoPA, the official channel of Italian Public Administration. A monthly fee applies only if you activate this option, to cover the payments infrastructure and automatic reconciliation. All other Rural Pop-Up plans remain with no fixed fee.
What changes with PagoPA
- Automatic payments tracked through the official PA channel
- Fiscal receipts generated and archived automatically
- Automatic bank reconciliation for the municipality's treasury
Frequently Asked Questions (F.A.Q.)
Certain public spaces owned by the municipality are suitable for the community:private individuals, companies and associations.
In particular, our project is space-saving for:
- Medium-Large Events (for sports activities, concerts, retreats/business activities, etc.)
Various halls and lounges, squares, parks and panoramic points of interest. - Medium and Small Events (for rides, creative activities, shows, festivals, etc.)
Various shops and lounges, gardens, offices, towns and picnic areas. - Hospitality Accommodation, hostels, hotels, campsites and picnic / equipped areas.
- Food and drinks bars, restaurants, old towns, game rooms, etc.
- Sport sports camps, equipped sports areas, MTB trails, special rides,
- Children swimming pools, adventure parks, slide parks, game parks, green spaces
- Crafts (also digital) laboratories, boathouses, palaces, huts, exhibition centers, etc.
- Remote work offices, meeting rooms, coworking spaces, etc.
- Historic spaces in decadence castles, churches and places that require public participation and awareness.
- Small Activities in the closing phase with the consequence risk of loss of local services.
We know that there is and that nothing hurts: unpleasant events caused by alcohol abuse, rotten glass and doors, the " things that get lost" or even just the annoyance of silence in the small country.
We have not thrown away the magic wand and we are not private investigators, but -at any time- we will contact the municipality to confirm the rules and use of the spaces .
In short, we try to distribute responsibility to those who have to take it, and always have a convention that regulates the agreements between the landlord and the tenant: everything black over white!
The first visit and our initial effort, sponsored by the 🇮🇹 Italian government, is the PNRR band that we will win by June 2024 (💰 64,398.80 euros in total, of which 24,000 are destined to collect the material ). By 2025, we hope to be economically autonomous!
The town must only devote about two hours and will not pay more for the service, not a fixed amount.
Ready to start?
Book a free site survey.
We come to your town. Two hours, photos, an interview, a handshake. We take care of the rest.
Or write us at [email protected]