For Italian municipalities

Reactivate a space,
without paying any fee.

We publish your municipality's underused space in our network, handle requests, and mediate the agreement. You pay nothing: we charge a small percentage only on successful bookings.

See plans

A municipal hall before and after activation · Drag the slider

64Partner townsout of 210 mapped at launch
€0Fixed fee
30%Only on success

Funded by Italy's PNRR · 🇮🇹 Italian Government · Next Generation EU

How it works

Three steps, one mediator.

With no fixed fee, we advertise and manage public space reservations for small municipalities in provinces all over italy. We do everything, it only takes 3 steps:

We come to visit you,<br/>in your town.

INSPECTION AND INTERVIEW

We come to visit you,
in your town.

We make an inspection with mayor and/or municipal appointee, collect photos and information of municipal spaces

Publication and Advertising

PROMOTION & OUTREACH

Publication and Advertising

In addition to Rural Pop-up, we can enable other booking channels (e.g., Google Maps, Booking, etc.). Choose and integrate the platforms that best enhance your spaces.

Management? <br/> Full as well.

RESERVATION MANAGEMENT

Management?
Full as well.

We take care of reservations, payments, deposits and customer management. And if needed, we offer extra tailor-made services.

We take care of everything from booking to payment (and no monthly fee)

Rural Pop-up has thought of just about everything. A free reservation management system that involves 4 simple steps:

Book Visit In Person or Online

Event analysis and planning

Confirmation of the municipality and signing of agreement

Payment

How come we do not charge a monthly fee?

Rural Pop-up charges a small fee for each successful reservation, directly from the tenant.

How come we do not charge a monthly fee?

Three good reasons

Why it pays off for your town.

Zero fixed fee

You pay nothing to be in the network. We charge a percentage only on successful bookings.

Professional visibility

High-resolution photos, bilingual descriptions, integration with Google Maps and external booking channels.

Delegated management

We handle requests, payments, deposits and client contact. You only sign the agreement.

A story, not a promise

Sala Belvedere, Vezza d'Alba: already in use. Now by many more people.

The most-booked space in our first months. The hall was already known in the village, but since being online it's used by many more — including people from outside, with ideas that wouldn't have arrived before: private celebrations, cultural gatherings, activations that diversified the calendar. The audience widened — and now we know it's there. A real public we can also engage to reactivate other rural places.

Sala Belvedere in Vezza d'Alba
Sala Belvedere · Vezza d'Alba (CN)Most booked

The insight

Visibility doesn't only bring bookings: it brings diverse uses, ideas, and an audience we can also carry to other places.

The hall was already there. The extra people, ideas and energy came when the space got a place to exist online — including beyond the village.

See Sala Belvedere

Activation plans (MePA)

Add your space.
ZERO monthly fee.

Choose the activation plan that fits your municipality. Continue with no monthly fees.

Rural DIGITAL 5️⃣

450

The essential plan: 100% digital, managed remotely. For municipalities already comfortable working at a distance.

  • 5 Location Incluse
  • 50€ per Location aggiuntiva
  • 1 pagina comune
  • Gestione Prenotazioni senza canone fisso
  • ⚠️ Procedura 100% REMOTA

Rural BASE 5️⃣

850

We come to your town, interview the mayor, collect photos and bilingual content.

  • 5 Location Incluse
  • 85€ per Location aggiuntiva
  • 1 pagina comune
  • Gestione Prenotazioni senza canone fisso
  • Visita in Comune
  • intervista sindaco/personal
  • foto (alta risoluzione) con cellulare
  • Testi in italiano/inglese
Recommended

Rural PRO 🔟

1850

Recommended: high-resolution photos, drone video, 10 spaces included, one premium year with no commissions.

  • Rural BASE +
  • HD post-produzione (foto check)
  • HD video (anche con drone)
  • 1 anno "premium pop-up" – (ZERO commissioni)

Rural BOOKING

3500

A dedicated mini-site (yourtown.rural-pop-up.com) with advanced search and all your spaces presented as a catalogue.

TuoComune.rural-pop-up.com

  • Rural PRO +
  • Presenta tutti gli spazi del tuo comune in un unico sito, con ricerca avanzata interamente dedicata ai tuoi spazi comunali.
AcquistinretePA

⚠️ MePA temporarily unavailable.
Contact us to activate your municipality.

Coming soon

Booking System

Automatic bookings with PagoPA.

We're building a booking system with automatic payments through PagoPA, the official channel of Italian Public Administration. A monthly fee applies only if you activate this option, to cover the payments infrastructure and automatic reconciliation. All other Rural Pop-Up plans remain with no fixed fee.

What changes with PagoPA

  • Automatic payments tracked through the official PA channel
  • Fiscal receipts generated and archived automatically
  • Automatic bank reconciliation for the municipality's treasury

Frequently Asked Questions (F.A.Q.)

How much does the service cost? What's your pricing?
After an initial completely free phase (funded by PNRR grants), Rural Pop-up plans several pricing tiers to support activation and then earns revenue from commissions on successful bookings, charged directly to the renter.
What Public Spaces?
Everything is possible and everything will be regulated!

Certain public spaces owned by the municipality are suitable for the community:private individuals, companies and associations.
In particular, our project is space-saving for:
  1. Medium-Large Events (for sports activities, concerts, retreats/business activities, etc.)
    Various halls and lounges, squares, parks and panoramic points of interest.
  2. Medium and Small Events (for rides, creative activities, shows, festivals, etc.)
    Various shops and lounges, gardens, offices, towns and picnic areas.
  3. Hospitality Accommodation, hostels, hotels, campsites and picnic / equipped areas.
  4. Food and drinks bars, restaurants, old towns, game rooms, etc.
  5. Sport sports camps, equipped sports areas, MTB trails, special rides,
  6. Children swimming pools, adventure parks, slide parks, game parks, green spaces
  7. Crafts (also digital) laboratories, boathouses, palaces, huts, exhibition centers, etc.
  8. Remote work offices, meeting rooms, coworking spaces, etc.
...and we'll also collect and mark:
  1. Historic spaces in decadence castles, churches and places that require public participation and awareness.
  2. Small Activities in the closing phase with the consequence risk of loss of local services.
I don't trust it!
...and do well!

We know that there is and that nothing hurts: unpleasant events caused by alcohol abuse, rotten glass and doors, the " things that get lost" or even just the annoyance of silence in the small country.

We have not thrown away the magic wand and we are not private investigators, but -at any time- we will contact the municipality to confirm the rules and use of the spaces .

In short, we try to distribute responsibility to those who have to take it, and always have a convention that regulates the agreements between the landlord and the tenant: everything black over white!
How do you support yourselves?
From October 2024, for each successful reservation we ask an additional fee from the tenant to maintain the service.

The first visit and our initial effort, sponsored by the 🇮🇹 Italian government, is the PNRR band that we will win by June 2024 (💰 64,398.80 euros in total, of which 24,000 are destined to collect the material ). By 2025, we hope to be economically autonomous!

The town must only devote about two hours and will not pay more for the service, not a fixed amount.
Can I get more info?
We were hoping someone would ask, because we wanted to brag about something:

We believe in transparency, because we use public funding and we will help manage state-owned spaces. You can "spy" inside the documents we use, where we jot down all the things, even more technical, regarding the project.
Organizzate Eventi completi?
Organizziamo eventi completi, con volontari e pro loco di tutta Italia, ma solo se lo spazio è in stato di abbandono. Arriviamo, puliamo, aggiustiamo, coloriamo e facciamo un evento gratis per i residenti e con una piccola quota per i visitatori. Workshops, musica, danza, teatro, cucina, arte, sport, etc. – tutto quello che la vostra comunità ha da offrire, per riattivare il territorio e lo spazio in questione. Un esempio? https://baia-blanca.com

Ready to start?

Book a free site survey.

We come to your town. Two hours, photos, an interview, a handshake. We take care of the rest.

Or write us at [email protected]