For Italian municipalities

Reactivate a space,
we'll handle the rest.

We publish your municipality's underused space in our network, handle requests, and mediate the agreement. No commission: whoever books pays with PagoPA and the money goes straight into the municipality's treasury.

Free site survey 100% digital onboarding, remotely

See plans

A municipal hall before and after activation · Drag the slider

63Villages with spaces already onlineout of 209 in the network
100% digitalSite visit Remote onboarding2 hours of your time is all it takes
0%Commissionpayments go straight to the comune

Funded by Italy's PNRR · 🇮🇹 Italian Government · Next Generation EU

How it works

Three steps, one mediator.

We promote the public spaces of small municipalities across Italy and manage their bookings. For the municipality, it takes three steps.

  1. 01 · Site survey Digital onboarding

    We'll meet on a video call.

    With the mayor or a municipal contact we do everything remotely: a video call, photos of the spaces and the information needed to give them a new lease of life.

  2. 02 · PROMOTION & OUTREACH

    Listing and promotion

    In addition to Rural Pop-up, we can enable other booking channels (e.g., Google Maps, Booking, etc.). Choose and integrate the platforms that best enhance your spaces.

  3. 03 · BOOKING MANAGEMENT

    Management? We can handle it all.

    We handle everything: bookings, payments, deposits and client relations. And if needed, we offer extra services tailored to your needs.

We take care of everything, from booking to payment.

A booking management system in four phases.

  1. 01

    Visit in person or online

  2. 02

    Event analysis and planning

  3. 03

    Confirmation by the municipality and signing of the agreement

  4. 04

    Payment

Three good reasons

Why it pays off for your town.

  • Free activation

    Rural DIGITAL brings your municipality and its spaces online at no cost. You only pay to collect payments with PagoPA.

  • Professional visibility

    High-resolution photos, bilingual descriptions, integration with Google Maps and external booking channels.

  • Delegated management

    We handle requests, payments, deposits and client contact. You only sign the agreement.

A story, not a promise

Sala Belvedere, Vezza d'Alba: already in use. Now by many more people.

The most-booked space in our first months. The hall was already known in the village, but since being online it's used by many more — including people from outside, with ideas that wouldn't have arrived before: private celebrations, cultural gatherings, activations that diversified the calendar. The audience widened — and now we know it's there. A real public we can also engage to reactivate other rural places.

Sala Belvedere in Vezza d'Alba
Sala Belvedere · Vezza d'Alba (CN)Most booked

The insight

Visibility doesn't only bring bookings: it brings diverse uses, ideas, and an audience we can also carry to other places.

The hall was already there. The extra people, ideas and energy came when the space got a place to exist online — including beyond the village.

See Sala Belvedere

How do we support ourselves?

We started with a PNRR grant obtained in June 2024 (€64,398.80 in total, of which €24,000 for collecting material). Since then, we sustain ourselves through the PagoPA booking fee, paid by municipalities that want to collect payments online. We take no commission on bookings.

Pricing

What does it cost to activate your municipality?

Nothing: Rural DIGITAL is free. You only pay to collect payments with PagoPA, from €200 a year per space, and booking payments go straight into the municipality's treasury. The pricing page covers the two options and frequently asked questions.

Whoever books pays with PagoPA and 100% goes into the municipality's treasury. Separately, the municipality pays Rural Pop-Up a yearly fee.Resident or organiserbooks a spacepays with PagoPATown treasuryreceives the whole payment100%separatelyMunicipalityyearly feeRural Pop-UpNo commission on bookings

Ready to start?

Book a free site survey. Activate your town, remotely.

A video call, photos of the spaces, a few lines about each one. We take care of the rest, for free.

Or write us at [email protected]

Tell us about your town