Priocca is a village located in the hills of the Roero, known for its breathtaking views of the surrounding vineyards and its renowned wine production. The Parish Church of San Pietro, with its Baroque façade and interior frescoes, is one of the main landmarks of the town. Priocca’s historic center, with its stone houses and narrow streets, retains an ancient and evocative charm. The village has a well-established winemaking tradition, producing fine wines such as Arneis and Nebbiolo. Local festivals dedicated to wine and traditional products provide a perfect opportunity to explore the food and wine culture of the Roero and enjoy the authentic flavors of the region in a convivial atmosphere.